Did you know that Japanese designer Shigeo Fukuda created the pictograms for Expo'98, the world exhibition in Lisbon with the theme "The oceans: a heritage for the future"?
Fukuda was chosen for the simplicity of his proposals, according to the Expo'98 organisers, as the communication was non-verbal and easily identifiable by visitors to the Lisbon exhibition. Fukuda's pictograms were part of the signage and communication system developed by Portuguese designer Henrique Cayatte in partnership with Italian architect Pierluigi Cerri.
The organisers of Expo 98 invited ten designers to participate in a creative competition to design the venue's signage. In addition to Shigeo Fukuda, the winner, the other nine participants came from Italy, Spain, the USA, the UK, and Portugal.
Shigeo Fukuda (1932-2009), who graduated from the Tokyo University of Fine Arts and Music in 1956, was one of Japan's best-known international designers. He is known for the originality of his posters.
Fukuda was chosen for the simplicity of his proposals, according to the Expo'98 organisers, as the communication was non-verbal and easily identifiable by visitors to the Lisbon exhibition. Fukuda's pictograms were part of the signage and communication system developed by Portuguese designer Henrique Cayatte in partnership with Italian architect Pierluigi Cerri.
The organisers of Expo 98 invited ten designers to participate in a creative competition to design the venue's signage. In addition to Shigeo Fukuda, the winner, the other nine participants came from Italy, Spain, the USA, the UK, and Portugal.
Shigeo Fukuda (1932-2009), who graduated from the Tokyo University of Fine Arts and Music in 1956, was one of Japan's best-known international designers. He is known for the originality of his posters.
Fukuda signage for Lisbon’s Expo’98
